MINNEAPOLIS, MN (April 2020)— Did you know you could save ten gallons of water by skipping a shampoo? Save water and make good hair days last longer with Aveda’s new vegan and 97% naturally derived foam reset™ rinseless hydrating hair cleanser. This lightweight, rinseless foam cleanser hydrates and conditions hair between washes and refreshes and cools the scalp while helping tame frizz for up to 72 hours. Foam reset™ will gently cleanse all hair types and textures, including styles with extensions, braids and weaves.
PLANT BEAUTY IN THE WORLD
Foam reset™ rinseless hydrating hair cleanser is vegan and sulfate cleanser-free. Like all Aveda products, it’s also cruelty free, never tested on animals, and is manufactured with 100% wind power through renewable energy credits and carbon offsets. Foam reset™ comes in a 100% post-consumer recycled HDPE bottle and features Aveda’s own pure-fume™ aroma with jasmine and certified organic mandarin, lemon, ylang ylang and other pure flower and plant essences.
EXTEND GOOD HAIR DAYS FOUR WAYS
Foam reset™ rinseless hydrating hair cleanser joins shampure™ dry shampoo, rinseless refresh™ micellar hair & scalp refresher and heat relief™ thermal protector & conditioning mist in Aveda’s family of no wash products to help refresh and revive -- while conserving water -- between wash days.
Discover foam reset™ rinseless hydrating hair cleanser starting April 2020 in Aveda stores, salons and online at aveda.com.